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MKT241: Principles of Advertising: Welcome!

Resources for Elizabeth Sonnabend's Principles of Advertising, Northwestern Michigan College, Spring 2017.

MKT241 Library and Internet Resources

Welcome to Principles of Advertising!  This research guide has been created by your instructor and librarian to give you easy access to library and web resources to help you learn about the world of advertising.  Please let us know if you find other sites that should be included here!


"Advertising is the greatest art form of the 20th century."
-Marshall McLuhan

"Advertising is legalized lying."
-H.G. Wells

"Advertising is the very essence of democracy."
-Anton Chekhov

"Many a small thing has been made large by the right kind of advertising."
-Mark Twain

"Advertising is totally unnecessary. Unless you hope to make money."
-Jef I. Richards

"If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them."
-Will Rogers

"Advertising is the life of trade."
-Calvin Coolidge

"We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion."
-Zelda Fitzgerald

Great Ad Campaigns

"The Real Don Draper from 'Mad Men?'"

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