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MKT241: Principles of Advertising: Biography of a Real Mad Man or Woman

Resources for Elizabeth Sonnabend's Principles of Advertising, Northwestern Michigan College, Spring 2017.

Top 100 Advertising People

Time Magazine

The library has TIME magazine in bound volumes from 1954 to the present.  They are a great source of examples of print ads over the decades and also have articles about advertising executives.  You can search the collection here and find the issue in the library.

Searching for Books and Articles

To find articles and reference book entries about your advertising hero, start at the library's homepage and "Search Everything."  Here is a short video tutorial showing how.

Advertising Age & Communication Arts

Access to full text articles from Advertising Age available in EbscoHost database.

The library receives Communication Arts in print.  Current issues available on face-out shelving.  Previous year shelved with journals.  All can be checked out.  

Books in the Library

Getting Books from Other Libraries

If NMC's library does not have the book you need, you can request it from MelCat and have it delivered to our library.  MelCat requests arrive in three to five days.  If you need help placing your request, call the library at 231-995-1060 and someone can help you.

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